We found the location of the exhibition in the very center of Almaty very convenient, which provided a good flow of visitors. We are already familiar with the Aquatherm brand, as we have participated in this exhibition in other countries. But we came to Kazakhstan for the first time. Despite the pandemic, the quality of meetings here is at the highest level. We hope that the result of the exhibition will be in the very near future. Many profile visitors are interested in our product. We are confident that we will be able to take our place in the market of Kazakhstan.
We came to the exhibition for new customers, for expanding the sales market. In general, our goals and objectives were achieved. We were satisfied with the exhibition and the number of visitors. On the very first day of work, we managed to establish the contacts that we came for. The audience is 100% targeted, there are no "random visitors", and this immediately caught our eye. The organization of the exhibition was carried out at the proper level. If we compare it with Moscow, we would also like to introduce automatic collection of contacts using the application and scanning QR codes of visitors, which allows participants to replenish the database automatically. In our company, we calculate the conversion according to our own calculations and indicators, and within three months, we will be able to decide unequivocally whether we will come next year. If the conversion rate is high – we will definitely return to participate in Aquatherm Almaty 2022!
We were pleasantly surprised by the interest in our company, after the pandemic, people are interested in new information, novelties and technologies. We have been participating in the Aquatherm exhibition for several years; this difficult period for business was no exception. The key decision to participate in the exhibition was our desire to show everyone that our company is developing dynamically. We have released new products that are also designed to combat air problems, and we are in a hurry to present them to designers, potential customers and customers, to tell them about new solutions that can improve the situation. Exactly those specialists whom we would like to see at our stand attended the exhibition. The seminar, which we held as part of the business program, also gathered a highly specialized audience showing a keen interest in the products. The organizers are great fellows, after a break in the holding; they were able to make a high-quality event.
Our Association was satisfied with the participation in the exhibition, because first, this exhibition allows us to strengthen our trade and economic relations with Kazakhstan. We were acquainted with a large number of new enterprises, new export directions. We will conclude contracts based on the results of the exhibition. After the pandemic, the situation is not very good and it is quite expected that there are not as many visitors as there could be. However, despite this, we managed to negotiate with potential long-term partners. The organization of the exhibition is at the highest level, we hope for positive results of participation that will influence our decision to participate next year. The Artel Company from our Association is taking part in Aquatherm Almaty for the second time, we were impressed by their success and in 2021, and we decided to participate in the Association with five companies, four of which are presented at the exhibition for the first time. In 2022, we plan to exhibit at a large national stand of Uzbekistan and will bring more than 20 companies.
I believe that within the conditions and restrictions in which our whole country lives, our company 100% has fulfilled the goals and objectives of participation in the exhibition. We have concluded several long-term partnership agreements and found a huge number of new contacts. The organizers of the Iteca Company did everything possible to preserve the safety of the participants and guests of the exhibition; there was enthusiasm from the visitors, because there was no exhibition last year. In addition, this year the exhibition held again, we met many familiar faces who were happy to meet, and a sufficient number of new visitors, which indicates that the efforts of the organizers were not in vain. Next year, 2022, we hope to take part also in Aquatherm Almaty!